Multiple Users can update the tool at the same time
Can enable Security at the User level to make sure, the right user gets to see the right Information.
Track the flow of Events – For in-house Sales team (which does Email campaigns and Tele-calling), it makes it easier to make calls directly from the CRM and also track their notes which they update with respect to every customer conversation.
Version Control on Excel – Difficult
Assigning and Tracking Tasks much easier in CRM
Can run Marketing campaigns and also track the outcomes