If you are reading this, you have most likely made up your mind that you need to get your Business Online. Every Business is unique and so is the criteria for evaluation. Though there are a thousand things that need to be considered before selecting the right platform, let’s focus on the common and most important ones.
Money – Definitely the #1 thing to take into consideration is the cost. Calculate every cost that you may incur. Including but not limited to E-commerce Platform cost, Hosting cost, Technical Administrators fees, Maintenance, etc. It is suggested you have a buffer added to the total cost, just in case.
When you do so, try to get every detail. You could incur additional fees for heavy transactions or bandwidth, 24/7 support, daily backups, etc. You need to figure out how much it would cost in best and worst-case scenarios. This will also help you to do an apple to apple comparison of the shortlisted digital E-commerce platforms.
SEO Enabled – When building from grounds up, you need to have an SEO strategy in place. If you go without a template, you’ll have to master SEO optimizations. However, SEO-optimized E-commerce templates help you start with a sound basis that helps your website thrive on SERPs and get discovered by more online shoppers.
Customization – It is important to bring your Organization’s branding and theme in your online shop as well. Be it the color schemes, fonts and the look and feel of it. Consistency in branding helps improve the seamless experience for end users. The platform should allow you to exploit the design and Technicalities to the fullest.